Frank Tisellano

Many thanks to JJ Rorie for inviting yours truly to Product Voices, her excellent product management podcast. We discuss how PMs can have more impact by increasing their focus on the commercial side of the job, including some techniques you can use to improve your business focus.

Find it wherever you listen to podcasts, including Apple and Spotify, or listen directly on the Product Voices Website.

Average PMs discover customer problems and create elegant solutions to those problems with software. Building products is what they’re best at.

Great PMs recognize that building a good product is table stakes and that the way to truly differentiate themselves is by taking a strategic approach to how customers or users find and adopt their products. Read on to find out how.